Nowadays, outdoor advertising has become the most unique landscape in the city. It exists in all parts of the city. Anyone who leaves home will see all kinds of outdoor advertising. They are all pervasive and used to it. They are not very disgusted. So what kind of production technology and design do you need to know about an outdoor advertising board? Let's have a look at it together with the editor.
一、戶外廣告牌制作設計
1、 Design of outdoor billboard
1、要醒目、刺激
1. Be eye-catching and stimulating
(1)戶外廣告主要是為了補充其他廣告媒體的不足、它面對流動性的觀眾、不可能選擇觀眾類型、因此其特點是行人隨地有可能看到，比其他傳播媒體更廣泛地接近公眾。
(1) Outdoor advertising is mainly to supplement the shortcomings of other advertising media, it faces the mobile audience, and it is impossible to choose the audience type. Therefore, it is characterized by the possibility that pedestrians can see it everywhere, and it is closer to the public than other media.
(2)但公眾接觸往往是行動中無意看到，時間短促、距離較遠，無法準確地測定其效果，所以廣告內存要簡潔、明快、色彩要鮮艷、富有感染力，以突出表達商品的特點來吸引行人的注意。
(2) However, the public contact is often inadvertently seen in the action, the time is short, the distance is far, and the effect cannot be accurately measured. Therefore, the advertising memory should be concise, bright, colorful, and infectious, so as to highlight the characteristics of commodities to attract the attention of pedestrians.
2、要簡單、易讀
2. Easy to read
戶外廣告內容要盡量“簡化”。戶外廣告就是種簡練的藝術。訴求的主題要單一，要刪去與廣告主題無關緊要的文字與插圖、要保證訴求突出的刻畫。理想的戶外廣告設計，應該是簡短、單純、生動的廣告標題和少許文案，再配以簡練鮮明的圖形。
The content of outdoor advertisement should be simplified as much as possible. Outdoor advertising is a simple art. The theme of the appeal should be single, words and illustrations that are irrelevant to the advertising theme should be deleted, and the focus of the appeal should be highlighted. The ideal outdoor advertising design should be short, simple and vivid advertising title and a few copywriting, coupled with concise and distinct graphics.
3、要對比鮮明
3. Make a sharp contrast
為了要加強戶外廣告的視覺效果和訴求力，設計戶外廣告，要注意強調廣告版面的對比關系，表現在廣告版面上有諸多的對比因素、只有加大這些因素之間的“反差”，有意識地制造―種帶有叛逆性的矛盾感、這樣會使觀眾產生異常的興趣，贏得對廣告的注目。
In order to strengthen the visual effect and appeal of outdoor advertising, and design outdoor advertising, we should pay attention to the contrast relationship of the advertising layout, which shows that there are many contrast factors in the advertising layout, only to increase the "contrast" between these factors, and consciously create a sense of contradiction with rebelliousness, which will make the audience have abnormal interest and win the attention of the advertising.
二、戶外廣告牌制作工藝
2、 Production technology of outdoor billboard
1、熱轉印技術
1. Heat transfer printing technology
戶外廣告牌制作在柔性燈箱布上加固體油墨做熱壓處理，晝夜一樣醒目艷麗，可取代膠貼。面層加保護光膜，更具有抗紫外線、自動積污等特點。熱轉印技術是戶外燈箱的理想技術手段，尤其適用于處理字體、卡通塊圖案，保質期可達5-8年。
The outdoor billboard is made by hot pressing solid ink on the flexible light box cloth, which is as eye-catching and gorgeous day and night, and can replace the adhesive. The surface layer is equipped with a protective light film, which is more UV resistant and can automatically remove dirt. Heat transfer printing technology is an ideal technical means for outdoor light box, especially suitable for processing font and cartoon block pattern, with a shelf life of 5-8 years.
2、燈箱面料繃緊系統和型材燈箱技術
2. Light box fabric tension system and profile light box technology
可使燈箱牢固、平整、整體耐用，可抗100KM/小時的風力。
It can make the light box firm, flat and durable as a whole, and can resist the wind of 100km / h.
3、燈箱布接縫
3. Light box fabric joint
高頻高壓熱接縫，采用專用焊帶，專用接縫帶，是處理燈箱畫面的輔助技術手段。
High frequency and high pressure hot joint, using special welding tape, special seam tape, is an auxiliary technical means to deal with the picture of light box.
4、電腦噴繪
4. Computer painting
廣泛由于處理戶外大燈箱畫面，清晰度有9、12、36、72、DPI等，適用于幅面5M以內，適用于不同位置，不同距離的戶外燈箱和制作。
It is widely used for processing pictures of outdoor large light boxes, with the definition of 9, 12, 36, 72, DPI, etc. it is suitable for outdoor light boxes and production within 5m in breadth, at different positions and at different distances.
5、電腦寫真
5. Computer photo
清晰度240DPI以上，適合制作室內及戶外近距離廣告，銀行ATM機旁警示牌。
The resolution is above 240dpi, suitable for making indoor and outdoor close-up advertisements and warning signs beside ATM machines.
6、熱成型工藝
6. Thermoforming process
適用于PVC、PC、有機板等材料、可使標志、文字、圖形具有多種顏色，一次成型，是現代流行燈箱的形式之一。
It is suitable for PVC, PC, organic board and other materials. It can make signs, characters and figures have multiple colors. It is one of the forms of modern popular light box.
7、槽型字工藝
7. Groove type technology
是當代高檔字體制作工藝，利用設備，精細制作，是替代銅字、鐵字的新一代產品。
It is a contemporary high-grade font production process, using professional equipment and fine production. It is a new generation of products that can replace copper characters and iron characters.
8、電腦雕刻燈箱工藝
8. Computer carving light box technology
可內置燈光，外部電腦雕刻，輪廓光均勻，是燈箱類的新型產品。
Can be built-in light, external computer carving, contour light uniform, is a new type of light box products.
9、各種電腦雕刻工藝
9. Various computer carving techniques
適用于各種標志、字體的制作。
It is suitable for making all kinds of signs and fonts.
