Our usual so-called advertising signboard means to indicate the name and mark of the shop, and advertising signboard is legally defined as a business name, which is composed of words and patterns. We often see billboards on the roadside, and they can be seen everywhere. Advertising signboards are mainly divided into: Company signboards, luminous signboards, store signboards, acrylic signboards, factory signboards, led signboards, signboards on both sides of the road.
我們沒有做過廣告牌的人，大部分人會認為，廣告招牌制作不可能會出現性問題，其實不然，近年來，廣告宣傳泛濫，隨著環境中的危險要素存在，一些招牌的制作要求也就越來越高，有關招牌的性的要求有以下幾種：
For those of us who have not made billboards, most people will think that there is no safety problem in the production of billboards. In fact, it is not. In recent years, there has been a flood of advertising. With the existence of dangerous elements in the environment, the requirements for the production of some safety billboards have become higher and higher. The requirements for the safety of billboards are as follows:
一種：招牌要有襯邊：常見的招牌都是采用白色邊框，以示標識。
One kind: signboard should have lining edge: common signboards are white borders to show safety signs.
二種：招牌的材質：一般招牌的材質都是選用不銹鋼材質，堅固耐用，但不宜雨水，以免出現銹蝕。
Two: signboard material: the general signboard material is stainless steel, durable, but not rain, in order to avoid corrosion.
三種：招牌表面質量：表面質量主要包括內容設計、圖案選擇以及招牌是否有瑕疵等。
Three: signboard surface quality: the surface quality mainly includes content design, pattern selection and whether the signboard has defects.
戶外廣告方式次要有哪些?
What are the main ways of outdoor advertising?
固定廣告牌
Fixed billboard
(1)大型廣告看板，次要指修建物外墻廣告牌，普通面積較大，一塊廣告看板的面積有的甚超越500。
(1) Large billboards refer to billboards on the external walls of buildings. They usually have a large area. Some billboards even cover an area of more than 500 square meters.
(2)人行道廣告牌，就是指在人行道兩邊的小型看板、燈箱、立柱廣告，或許指示牌上發布的廣告等，普通間隔空中2-5米間隔比擬短。比擬低矮，傳達的無效
(2) Sidewalk billboards refer to small billboards, light boxes, column advertisements on both sides of the sidewalk, or advertisements on signs. Generally, the space between 2-5 meters in the air is relatively short. Compare low, convey invalid
(3)交通類廣告，次要設立在一些與交通類有關的公共場所，如車站、機場、高速公路、公交車站等。交通廣告指應用公共交通工具(火車、汽車、地鐵、輪船、飛行器等)作為發布廣告信息的媒介，次要方式有車身廣告、車廂內廣告、座椅套廣告、車票廣告等。交通廣告與戶外廣告牌的區別在于，交通廣告是活動性的廣告媒介，傳達范圍比戶外廣告靈敏和寬廣得多，而且乘坐交通工具的人口活動性比擬大，閱讀對象普及社會各，有助于進步商品的知名度。
(3) Traffic advertisements are mainly set up in some public places related to traffic, such as stations, airports, expressways, bus stops and so on. Traffic advertising refers to the use of public transport (trains, cars, subways, ships, aircraft, etc.) as a medium for advertising information. The secondary ways include body advertising, in car advertising, seat cover advertising, ticket advertising, etc. The difference between traffic advertisement and outdoor billboard lies in that traffic advertisement is an active advertising medium, which is much more sensitive and broad than outdoor advertisement. Moreover, people who take the means of transportation are more active, and the reading objects are popular among all classes of society, which helps to improve the popularity of goods.
除了進步商品知名度以外，交通廣告還有助于消費者理解產品的詳細信息，比方車廂內廣告多是乘客消磨工夫的一種消遣，因而可以傳遞詳細的關于產品的信息。交通廣告普通制造和發布本錢都比較昂貴，作為輔佐媒介是值得好好應用的。但發布交通廣告需求留意的是，由于其受眾普遍，因而廣告的目的對象缺乏針對性，結合廣揭發布的內容加以合理應用。
In addition to improving the popularity of goods, traffic advertising can also help consumers understand the detailed information of products. For example, in car advertising is a kind of entertainment for passengers to spend time, so it can convey detailed information about products. The cost of manufacturing and publishing traffic advertisements is relatively expensive, so it is worthy of good application as a supplementary medium. However, what we need to pay attention to when we publish traffic advertisements is that because of the popularity of its audience, the target objects of the advertisements are lack of pertinence, so we should reasonably apply them in combination with the contents of the advertisements.
