The diversification of billboard production forms. Outdoor billboard production is different from print media. It is necessary to highlight the characteristics of three-dimensional large billboards, such as gorgeous neon billboards, eye-catching billboards with three flip sides, billboards with automatic screen switching, etc. these unique forms provide more development space for billboard production and make customers refreshing. Billboard manufacturers remind that billboards can attract the attention of a lot of outdoor potential customers and have a good communication effect on brand publicity. However, they should ensure that they comply with the legal provisions of advertising production and grasp the following four points for attention.
1、內容，廣告牌制作的內容要符合廣告法及一些地方行政法規審批的要求;
1. The content of billboard production should meet the requirements of advertising law and some local administrative regulations;
2、畫面，廣告牌畫面要考慮內容(畫面、文字、重要聯系信息)的辨識度和可視性，盡量避免字體過小、內容過擠、顏色接近、靠色等原因引起的辨識度問題，如果有夜間照明，還要考慮照明效果，切記電腦上看到的設計效果和實際制作出來還是有很大差別的，所以在實際噴繪前，制作小樣來做校驗;
2. Picture, billboard picture to consider the content (picture, text, important contact information) recognition and visibility, try to avoid the font is too small, content is too crowded, color close, rely on color and other reasons caused by the recognition problem, if there is night lighting, but also consider the lighting effect, remember that the computer to see the design effect and the actual production is still very different, so Before the actual spray painting, the production of small samples to do calibration;
3、制作，嚴格遵循廣告牌制作的工藝要求，廣告牌的尺寸、媒體位置(室內、戶外)、是否打光(內打光、外打光)、畫面精細度等要求，要注意選擇合理的材質和工藝。同時，廣告牌制作廠家提醒，在廣告牌安裝時也要根據具體的情況考慮具體的工藝和步驟;
3. Production, strictly follow the billboard production process requirements, billboard size, media location (indoor, outdoor), whether lighting (internal lighting, external lighting), picture fineness and other requirements, pay attention to the selection of reasonable materials and technology. At the same time, billboard manufacturers remind that the installation of billboards should also consider the specific process and steps according to the specific situation;
4、現場。廣告牌所在建筑物的整體質量，告位所在建筑物能否承受構架的自重和廣告牌重量產生的負荷，廣告位所在的建筑物的樓齡和結構材料.構架可否升高，以避免廣告畫面被遮擋和燈具的正常安裝受到限制等。
4. The scene. The overall quality of the building where the billboard is located, whether the building where the billboard is located can bear the self weight of the frame and the load generated by the weight of the billboard, the building age and structural materials of the building where the billboard is located, and whether the frame can be raised, so as to avoid the blocking of the advertising picture and the limitation of the normal installation of lamps.
總之，作為廣告宣傳的一種形式，多元化是科技創新和人們創意的必然趨勢，并且將推動廣告牌產業的蓬勃發展。
In short, as a form of advertising, diversification is the inevitable trend of technological innovation and people's creativity, and will promote the vigorous development of the billboard industry.
