It can attract the attention of passers-by, enhance the authenticity of the article, exaggerate the smell of the product, induce consumers' desire to buy, and enhance the special impression of advertising.
在戶外燈箱廣告圖像的設計和制作中，通常采用彩色印刷或照相噴墨來實現真實感和藝術性。還有特殊的紙、塑料片(膜)和燈箱布，通過絲網印刷制作燈箱圖片，制作方法和材料根據復制成本和耐候性的要求進行選擇。本文從燈箱廣告技術的特點、主要構成材料和圖案制作工藝等方面論述了燈箱廣告技術的應用。下面小編給大家具體的詳解。
In the design and production of outdoor light box advertising image, color printing or photo inkjet is usually used to achieve the realism and artistry. There are also special paper, plastic sheet (film) and light box cloth. The pictures of light box are made by screen printing. The production methods and materials are selected according to the requirements of reproduction cost and weatherability. This paper discusses the application of light box advertising technology from the aspects of its characteristics, main materials and pattern making technology. The following is a detailed explanation for you.
戶外燈箱廣告制作好不好，有哪些技術問題呢？
What are the technical problems of outdoor light box advertising?
戶外燈箱廣告的特點和類型：
The characteristics and types of outdoor light box advertisements are as follows
燈箱廣告也被稱為“燈箱海報”或“夜光海報”。國外稱之為“半..性”街頭藝術。戶外燈箱廣告不同于其他類型的廣告。其特點如下:
Lightbox advertisements are also known as "Lightbox posters" or "luminous posters". It is called "semi sexual" street art abroad. Outdoor light box advertising is different from other types of advertising. Its characteristics are as follows:
1.大屏幕:
1. Large screen:
大量平面廣告媒體用于室內或小規模傳播，格式較小；戶外燈箱以門楣、告示(宣傳)欄和直立燈箱畫的形式宣傳廣告內容。它比其他平面廣告插圖更大，字體也更大，非常引人注目。
A large number of print advertising media are used for indoor or small-scale communication, and the format is small; outdoor light box publicizes the advertising content in the form of lintel, notice (publicity) column and upright light box painting. It is larger than other print advertising illustrations, font is also larger, very eye-catching.
2.遠視很強烈:
2. Hyperopia is very strong
戶外燈箱廣告的功能是通過自然光(白天)和輔助燈(夜晚)向戶外人群和偏遠人群傳達信息。廣告作品的遠程效果是強烈的，這種權利在于現代社會中快節奏、高 效率和匆忙的人們的關注。
The function of outdoor light box advertising is to convey information to outdoor people and remote people through natural light (day) and auxiliary light (night). The long-distance effect of advertising works is strong, and this right lies in the attention of fast-paced, efficient and hasty people in modern society.
3.內容廣泛:
3. Extensive contents:
公共交通、交通、、福利、儲蓄、保險、稅收等。商業產品、企業、旅游、服務等。它可以在文化、教育、藝術和其他文化教育方面發揮廣泛的作用。
Public transportation, transportation, safety, welfare, savings, insurance, taxation, etc. Commercial products, enterprises, tourism, services, etc. It can play a wide role in culture, education, art and other cultural education.
4.同時性:有多種形式的展示，既有文字功能又有顏色功能，涵蓋從產品商標、商品名稱、實物照片、顏色、企業意圖到文化、經濟、習俗、信仰和規范的一切。通過概念和獨特的創意，我們牢牢抓住了誘導消費者購買欲望的“環”，通過視覺傳達的異質性達到廣告目的。
4. Simultaneity: there are various forms of display, including text function and color function, covering everything from product trademark, commodity name, physical photos, color, enterprise intention to culture, economy, customs, beliefs and norms. Through the concept and unique creativity, we firmly grasp the "ring" to induce consumers' purchase desire, and achieve the advertising purpose through the heterogeneity of visual communication.
5.固定性和復雜性:
5. Fixity and complexity:
無論使用什么類型的戶外燈箱廣告，都有一定范圍和固定位置的要求。作為馮氏的..性展示裝置，其基本結構比其他廣告形式更加復雜。包括框架、包覆材料、圖案印刷層、防風防雪結構和夜間照明設施，單件的復制成本高于其他廣告。
No matter what type of outdoor light box advertising is used, there are certain scope and fixed location requirements. As Feng's sex display device, its basic structure is more complex than other forms of advertising. Including frame, covering material, pattern printing layer, wind and snow proof structure and night lighting facilities, the copy cost of single piece is higher than that of other advertisements.
感謝您的閱讀，希望對您有所幫助，如想了解更多資訊內容請點擊：濟南廣告制作公司https://www.www.tb10.cn
Thank you for reading, hope to help you, for more information, please click: Jinan advertising production company https://www.www.tb10.cn
