在這個看“臉”的時代，優良的門頭招牌設計，能為店鋪吸引來不少顧客，而且可以為店鋪的形象塑造一個完善的形象，提升店鋪的檔次。
In this "face" era, good door sign design can not only attract many customers for the shop, but also create a perfect image for the shop image and improve the grade of the shop.
很喜歡一句話：我們城市的每塊招牌，都在為街道寫詩。店招不僅僅是作為裝飾，更像是城市中的一道建筑。城市各色的招牌形成了一道靚麗的風景線，為這個城市增添了新的活力，成為了城市的新景觀。店招文化源遠流長，博大精深，其中還蘊含著豐富的人文故事，是中華文化的重要組成部分。
I like a saying very much: every sign in our city is writing poems for the streets. Shop move is not only as decoration, but also like a building in the city. The various signs of the city form a beautiful landscape, adding new vitality to the city and becoming a new landscape of the city. Dianzhao culture has a long history, broad and profound, which also contains rich humanistic stories, is an important part of Chinese culture.
招牌是我國傳統商業文化的載體。當我們聽到“全聚德”“六必居”“陶陶居"這些別具特色招牌的名字時，腦海中就形成了這些店招包括名稱名稱、標志、顏色等細節，所以說招牌是會說話的。百年老店之所以能經久不衰，就是因為其招牌已經牢牢地印刻在顧客的心中，成為的代名詞。
Signboard is the carrier of Chinese traditional commercial culture. When we hear the names of "Quanjude", "Liubiju" and "taotaoju", we can see the shop signs in our mind, including the name, logo, color and other details, so the signs can speak. The reason why the century old shop can last forever is that its signboard has been firmly engraved in the hearts of customers and become the synonym of the brand.
門頭設計是商業競爭的重要元素,承載著顧客對店鋪的定位，對產品的認知，也是商家傳遞給客戶的有利途徑。相比較一些對于城市店招的整改，為了整齊劃一，反而讓這些煙火氣息漸漸消失在了人們視野中。店招的管理應當尊重個性，彰顯個性，在保持干凈整潔的同時，讓招牌保留原有的特色，給游客一個更好的體驗。
Door design is an important element of business competition, bearing customers' brand positioning and product cognition, and also a favorable way for businesses to pass on to customers. Compared with some of the rectification of the city shop, in order to be uniform, but let these fireworks gradually disappear in people's vision. The management of shop signs should respect individuality and highlight individuality. While keeping clean and tidy, the signs should retain their original characteristics and give tourists a better experience.
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