廣告路牌制作一般有在市區投放的燈箱型和郊區投放的無燈路牌型，因此它們的廣告制作上也會有所不同，廣告路牌制作的目的是為了把商家的產品推向市場，因此在制作之時有很多因素我們得要考慮清楚。
Advertising signboards are generally made in urban areas and suburban areas, so their advertising prices will be different. The purpose of advertising signboards is to promote the products of merchants to the market. Therefore, there are many factors that we must consider clearly when making.
路牌廣告從其開始發展到今天，其媒體特征始終是一致的。它的特點是設立在鬧市地段，地段越好，行人也就越多，因而廣告所產生的效應也越強。因此路牌的特定環境是馬路，其對象是在動態中的行人，所以路牌畫面多以圖文的形式出現，畫面醒目，文字精煉，使人一看就懂，具有印象捕捉快的視覺效應。所以在設計的時候要注意圖文的的配合及色彩的應用等。
From the beginning to the present, the media characteristics of the road sign advertisement are consistent. Its characteristic is that it is set up in the downtown area. The better the location is, the more pedestrians there are. Therefore, the stronger the effect of advertising is. Therefore, the specific environment of the signboard is the road, and its object is the pedestrian in the dynamic. Therefore, the picture of the road sign mostly appears in the form of pictures and texts. The picture is eye-catching and the text is refined, which makes people understand at a glance and has the visual effect of fast image capture. Therefore, we should pay attention to the coordination of graphics and text and the application of color when designing.
廣告路牌制作之時，一定就要考慮受眾人群是那些?很明顯在公路邊的大多是開車的或是坐車的，行人比較少吧!商家想讓別人看到什么內容?商家用的背景顏色與文字顏色差不多，在那么大的空間里，廣告牌還那么小，估計帶兩幅眼鏡別人也不一定能看出來吧。想想他們是在路上跑的，看商家們的廣告都是一眼而過的。一眼不能看明白的，要兩眼三眼的，估計這廣告造成的交通事故會不少吧，既然不能為社會做出貢獻，少也不應該造成危害吧。
When making billboards, we must consider the audience? It is obvious that most of the people on the roadside are driving or riding, and there are fewer pedestrians. What do businesses want to let others see? The background color of the business is similar to the text color. In such a large space, the billboard is still so small, it is estimated that people with two glasses may not be able to see it. Think that they are running on the road, and the advertisements of the merchants are all passing by at a glance. If you can't understand at one glance, you should have two eyes and three eyes. It is estimated that there will be many traffic accidents caused by this advertisement. Since you can't contribute to the society, at least it should not cause harm.
所以在做路牌廣告的時候要注意圖形、色彩的對比、文字盡力做到言簡意賅、以一當十、惜字如金、反復推敲、易讀易記、風趣幽默、有號召力，這樣才能使戶外廣告富有感染力和生命力，同時還要環境因素，要與城市街道、城市建筑、城市色彩的相協調，增加整體美感。
Therefore, we should pay attention to the contrast of graphics and colors, and the words should be concise, concise, easy to read and remember, humorous and appealing. Only in this way can outdoor advertisements be full of appeal and vitality. At the same time, environmental factors should be coordinated with urban streets, urban buildings and urban colors to increase the integration Physical beauty.
