The purpose of using billboards is to attract customers' attention and play a role in publicity. However, whether the billboards are well done or not, the design does not meet the needs of products or stores, and the effect is different. Let's talk about the role of billboards.
一、保證門頭廣告牌的可見度
1、 Ensure the visibility of the front door billboard餐廳周圍300m之內(nèi)要放置招牌，80%的生意來自300m內(nèi)，所以300m內(nèi)放置招牌對餐廳經(jīng)營起到幫助作用。如在眾多餐廳林立的地方，顧客一般會根據(jù)自己的記憶和了解選擇餐廳。當然，對于大部分患有“選擇困難癥”的顧客、“外貌協(xié)會”的顧客，如果遠遠看見一家餐廳的招牌足夠特別，標牌制作臨時改變就餐地點也在情理之中。
Signboards should be placed within 300m around the restaurant, and 80% of the business comes from within 300m. Therefore, signboards within 300m will help the operation of the restaurant. For example, in the place where many restaurants stand, customers will generally choose restaurants according to their own memory and understanding. Of course, for most customers suffering from "choice difficulty" and "appearance Association", if the signboard of a restaurant is special enough from a distance, it is reasonable to change the dining place temporarily.
進入一家餐廳的顧客，其中75%是在進入餐廳之前30分鐘已經(jīng)決定的，25%看到后臨時決定。在已經(jīng)做好決定的75%的人群中，又有30%是進入某家餐廳前3分鐘或更短時間內(nèi)決定，面對顧客“花樣”和不穩(wěn)定心理，餐廳要將形象深深地植入顧客心中，使顧客在吃飯前自然聯(lián)想到。
75% of the customers who enter a restaurant have made a decision 30 minutes before entering the restaurant, and 25% have made a temporary decision after seeing it. Among 75% of the people who have made a decision, another 30% make a decision within 3 minutes or less before entering a restaurant. In the face of "fancy" and unstable psychology of customers, restaurants should deeply implant the image into customers' hearts, so that customers can naturally associate with them before eating.
對于初來某座城市的旅人，因為某家餐廳醒目的門頭廣告牌而心生好感，因為再微小的客戶都會覺得自己被照亮了。招牌就像是夜空中亮的星，將顧客凝聚到某家餐廳，顧客也因為招牌指引而心甘情愿去享受味蕾的滿足。
For new visitors to a certain city, they are attracted by the eye-catching billboard of a restaurant, because even the smallest customers will feel that they are illuminated. A sign is like a bright star in the night sky, gathering customers to a restaurant, and customers are willing to enjoy the satisfaction of taste buds because of the sign's guidance.
二、維護門頭廣告牌的清晰度
2、 Maintain the clarity of the front door billboard顧客就餐可不是為了一句“光臨寒舍”的寒暄。招牌就像人的臉面一樣，不去清洗，時間久了，標牌制作就顯得很臟，很陳舊。干凈，清晰的招牌讓人有衛(wèi)生感的心理暗示，提升顧客的心情和食欲。反之，招牌很臟，燈光不亮或者某個部分壞了，顏色也都褪掉了，顧客遠遠看見就沒有興趣了。
Customers are not eating for a "come to my house" greeting. Signboards are like people's faces. If you don't clean them, they will be dirty and old-fashioned after a long time. Clean and clear signboards give people psychological hints of hygiene and security, and enhance customers' mood and appetite. On the contrary, the sign is dirty, the light is not bright or some part is broken, and the color is also faded. Customers are not interested in seeing the sign from a distance.
三、門頭廣告牌設(shè)計是亮點
3、 The design of billboard is the highlight招牌設(shè)計要新異，風(fēng)格要獨特，能夠突出logo。此外，招牌設(shè)計要符合餐廳的主題、文化以及目標客戶群的心理特點。當顧客面對滿街陌生的餐廳和招牌時，會對設(shè)計高的招牌“一見鐘情” 。自然能吸引顧客走進他們的店里。
The design of signboard should be new and unique, and the logo should be highlighted. In addition, the signboard design should be in line with the theme, culture and psychological characteristics of the target customers. When customers are faced with unfamiliar restaurants and signboards, they will "fall in love at first sight" for the signboards with high design. Naturally attract customers into their stores.
以上是關(guān)于如何讓廣告牌發(fā)揮作用的介紹，希望對大家有所幫助，如想了解更多內(nèi)容歡迎點擊濟南噴繪廣告公司https://www.www.tb10.cn網(wǎng)站。
The above is about how to make the billboard play a role in the introduction, I hope to help you, if you want to know more, welcome to Jinan spray painting advertising company https://www.www.tb10.cn Website.
