要素一、信息簡明扼要
The information is concise and to the point
大家要了解廣告牌屬于一種戶外廣告，因此其所面臨的受眾群體是大眾而非像期刊雜志那樣的小眾，而且是一種本能的閱讀，所以一個受歡迎的廣告牌設計必然是簡明扼要的，那么在進行廣告牌設計的過程中就應該提煉出廣告的精髓和要素，簡單而直接的告知受眾，這樣才能讓受眾留下印象。
First of all, we should understand that billboard belongs to an outdoor advertisement, so its audience is the public rather than the minority like periodicals and magazines, and it is an instinctive reading. Therefore, a popular billboard design must be concise and to the point. Then in the process of billboard design, we should refine the essence and elements of advertising, and simply and directly inform Audience, so that the audience can be impressed.
要素二、符號解讀性要強
Second, the interpretation of symbols should be strong
由于廣告牌放置的環境比較復雜，南京標識標牌，因此廣告牌設計時要更加注重人們在復雜環境中的注意力和視覺流程，所以符號能夠在戶外的空氣中被迅速的辨識和解讀就顯得極為關鍵，例如愛因斯坦代表著科學和想象力，人們看到這個視覺符合就會產生相應的聯想，因此能夠給人的辨識度就會更高。
Due to the complex environment of billboards, Nanjing signs, so the design of billboards should pay more attention to people's attention and visual process in the complex environment. Therefore, it is very important that the symbols can be quickly identified and interpreted in the outdoor air. For example, Einstein represents science and imagination, and people will see the corresponding visual coincidence Association, therefore, can give people a higher degree of recognition.
要素三、具有生動性
Third, vivid
一個好的廣告牌設計能夠讓受眾有深刻的感知，并產生強烈的記憶。那么在設計中就要具有一定的生動性，可以通過夸張、詼諧、趣味性的創意設計來達到這個目的，從而能夠讓受眾在看到廣告牌時可以會心一笑，留下深刻的記憶。
A good billboard design can make the audience have deep perception and produce strong memory. Then in the design must have a certain vividness, can achieve this goal through exaggeration, humor, interesting creative design, so that the audience can smile when they see the billboard, leaving a deep memory.
由此可見要想獲得好的廣告牌設計并不難，只要在設計的過程中將這些要素充分融合進去，通過簡明扼要的表達方式，使用辨識度和解讀性強的符號設計以及各種讓廣告更加生動的創意設計，就能夠讓廣告牌設計的更加出眾，從而能讓商家的廣告在眾多的信息之中跳脫出來，牢牢的烙印在受眾腦中。
It can be seen that it is not difficult to get a good billboard design. As long as these elements are fully integrated in the design process, through concise expression, the use of highly recognizable and interpretable symbol design and various creative designs that make advertising more vivid, the billboard design can be more outstanding, so that the business advertisement can be in a lot of information Jump out, firmly imprinted in the audience's mind.
