I don't know if you have paid attention to those outdoor billboards when you are waiting in the bus waiting hall or in the railway station or airport. Many times we say that the outdoor advertising project has no effect. Is it really that the outdoor advertising project has no effect? In fact, it's not like this, because many people don't know how to use it. Although outdoor advertising project is simple to say, it also has skills. The following small make-up will take you to understand.
（1）使用大字體LOGO，較大化尺寸和對比度。這種大字體比較容易從道路或遠處觀看。如果路人或司機在幾秒鐘內無法理解您的信息，則機會就會丟失。車子在高速行進的時候，戶外一閃而過，如果信息不簡明易懂，沒有幾個人能看清楚。但是在堵車的市中心，戶外倒是可以適當多添加些內容。
(1) Use large font logo to enlarge the size and contrast. This large font is easier to see from the road or from a distance. If a passer-by or a driver can't understand your message for a few seconds, the opportunity will be lost. When the car is moving at high speed, big outdoor brands flash by. If the information is not concise and easy to understand, few people can see it clearly. However, in the city center with traffic jams, outdoor brands can add more content.
（2）堅持一個想法，越直白越好。你只需要幾秒鐘就能留下持久的印象。好的廣告牌不會將廣告位與一堆細節疊加在一起。讀者能夠看到他們會記住的一個關鍵信息就已經達到了目的。
(2) Stick to an idea, the more straightforward the better. It only takes you a few seconds to make a lasting impression. A good billboard doesn't stack advertising space with a bunch of details. The reader is able to see a key message that they will remember.
（3）制造關鍵元素，在充滿活力的背景上應用白色文字。很多數據證明，白色的字體容易引起路人的注意。消費者的眼睛容易被吸引到鮮明的色彩對比。
(3) Create key elements and apply white text to a vibrant background. Many data prove that white font is easy to attract the attention of passers-by. Consumers' eyes are easily attracted to a sharp color contrast.
（4）使用7個字或更少，高度相關。簡潔的廣告會形成自己的風格。如果可以的話，戶外廣告工程廣告語還可以幽默一些。
(4) Use 7 words or less, highly relevant. Simple advertising will form its own style. If you can, the advertising language of outdoor advertising project can also be humorous.
以上是關于戶外廣告工程運用技巧的內容，希望對大家有所幫助，如想要了解更多內容歡迎點擊濟南廣告制作公司https://www.www.tb10.cn。
The above is about the use of outdoor advertising engineering skills content, I hope to help you, if you want to know more content, welcome to click Jinan advertising production company https://www.www.tb10.cn 。
