旅游景區(qū)標(biāo)識(shí)牌，一般情況下都是在戶外，因此在顏色的選擇時(shí)不僅要考慮到本身的視覺效果，還要根據(jù)景區(qū)的地理環(huán)境、景觀、或人造景觀來(lái)選擇合適的顏色。旅游景區(qū)標(biāo)識(shí)是一個(gè)景區(qū)的重要組成部分，也可以算是旅游景區(qū)的門面。一定要具備引導(dǎo)、宣傳、管理與解說的等功能，協(xié)助游客更好的進(jìn)行游覽。下面就跟著小編一起來(lái)了解景區(qū)標(biāo)識(shí)的常用顏色。
In general, the signboards of tourist attractions are outdoors. Therefore, in the selection of colors, we should not only consider their own visual effects, but also choose the appropriate colors according to the geographical environment, landscape, or artificial landscape of the scenic spots. Tourist attractions logo is an important part of a scenic spot, and can also be regarded as the facade of a tourist attraction. It must have the functions of guidance, publicity, management and interpretation to help tourists better travel. The following is a small make-up to understand the common colors of scenic spots.
紅色
gules
紅色的光波長(zhǎng)，穿透力強(qiáng)，對(duì)人眼球視覺的沖擊力很強(qiáng)烈。同時(shí)紅色人們都習(xí)慣去看一下，在眾多色彩中不會(huì)被其他色彩掩蓋。從色彩的性質(zhì)角度分析，紅色太過于強(qiáng)烈，有警告、戰(zhàn)爭(zhēng)、危險(xiǎn)的色彩，因此在交通管理和警戒、禁止、停止、旅游景區(qū)危險(xiǎn)標(biāo)識(shí)上多用紅色表示。
It's the most powerful light penetrating the human eye. At the same time, red people are used to see, in many colors will not be covered by other colors. From the perspective of the nature of the color, red is too strong, with warning, war, dangerous color, so in traffic management and warning, prohibition, stop, danger signs in tourist attractions are often red.
藍(lán)色
blue
藍(lán)色的波長(zhǎng)較短，折射角度很大。高明度的淺藍(lán)顯得輕快而明澈，適合使用在大的空間；低明度較低的藍(lán)代表著，沉靜、穩(wěn)定，信任和信心。旅游景區(qū)標(biāo)識(shí)設(shè)計(jì)在選擇顏色時(shí)都會(huì)偏向藍(lán)色調(diào)。
Blue has a short wavelength and a large angle of refraction. Light blue with high brightness is light and clear, suitable for use in large space; low light blue represents calm, stable, trust and confidence. The logo design of tourist attractions tends to be blue in color selection.
黃色
yellow
黃色的波長(zhǎng)適中，是所有顏色中能發(fā)光的色，給人感覺輕快、透明、輝煌、充滿希望的色彩印象。由于黃色明亮度高，較易映入眼簾，常用于緊急和的導(dǎo)視標(biāo)識(shí)。
Yellow has a moderate wavelength and is the most luminous color of all colors, giving people the impression of light, transparent, brilliant and full of hope. Due to the high brightness of yellow, it is easy to be seen. It is often used as an emergency and safe guide sign.
綠色
green
綠色的波長(zhǎng)居中，是人眼的色彩。綠色的明亮度稍高于紅色，純度比較低，屬中性色。綠色性格溫和，有著廣泛的通用性。綠色在導(dǎo)向系統(tǒng)中使用的非常廣泛，在城市道路標(biāo)識(shí)牌、緊急通道指示牌、旅游景區(qū)標(biāo)識(shí)的指示牌上都會(huì)出現(xiàn)。
The wavelength of green is in the middle, which is the most comfortable color for human eyes. The brightness of green is slightly higher than that of red, and the purity is relatively low, belonging to neutral color. Green is mild in character and has a wide range of versatility. Green is widely used in the guidance system, which can be seen on the signs of urban road, emergency passage and scenic spots.
白色
white
白色是所有可見光均勻混合成，成為全色光，在人們心理理解成明亮、干凈、純潔、擴(kuò)張感。白色能使它旁邊的色彩稍顯變暗，若大面積使用白色會(huì)使人造成強(qiáng)大視覺沖擊從而產(chǎn)生炫目，因此在標(biāo)識(shí)系統(tǒng)中白色大多數(shù)作為說明文字和箭頭指向的填充，有時(shí)配合不同的色彩也是作為背景顏色應(yīng)用。
White is all visible light evenly mixed into, become full-color light, in people's psychological understanding into bright, clean, pure, expanding sense. White can darken the color beside it. If white is used in large area, it will cause strong visual impact and dazzle people. Therefore, in the identification system, white is mostly used as the filling of explanatory text and arrow, and sometimes combined with different colors, it is also used as background color.
在設(shè)計(jì)多樣化的風(fēng)景名勝區(qū)的過程中，選擇合適的顏色是非常重要的，因?yàn)橐曈X可以讓人感受到不同顏色的刺激?？梢?，不同的色彩在風(fēng)景名勝區(qū)的標(biāo)識(shí)設(shè)計(jì)中也發(fā)揮著不同的作用。作為風(fēng)景名勝區(qū)的標(biāo)識(shí)，我們應(yīng)該合理利用不同色彩所表現(xiàn)出的不同視覺特征，為游客提供警示、提示和講解，方便游客在景區(qū)內(nèi)更好的參觀，以及體驗(yàn)更好的服務(wù)。
In the process of designing diversified scenic spots, it is very important to choose the right color, because vision can make people feel the stimulation of different colors. It can be seen that different colors play different roles in the logo design of scenic spots. As a professional logo of scenic spots, we should make reasonable use of the different visual characteristics of different colors to provide warnings, tips and explanations for tourists, so as to facilitate tourists to visit the scenic area better and experience better service.
